The Canton Fair Goes Online for the First Time in 63 Years
The Ministry of Commerce of People's Republic of China has decided that the 127th Canton Fair is to be held online from June 15 to 24, 2020. As Canton Fair’s organizer, China Foreign Trade Centre, ensures that various preparations are well underway in line with the arrangements of the Ministry.
“We will improve our technological application and supporting services to enhance the online experience of all enterprises and traders. We strive to hold an especially wonderful "online Canton Fair" with special significance through special measures in this unprecedented time” according to the statement issued by the organisers.
The Canton Fair has operated uninterrupted for 63 years. As an all-round opening-up platform, it has made tremendous contributions to international trade cooperation. The success of the Canton Fair has always relied on patrons participation and immense support.
The digital Canton Fair is bringing significant value during this challenging time. This fair will not only allow global businesses to benefit from Chinese manufacturers but also create an open platform for international companies to enter the Chinese market. "Global buying and selling will help create a win-win scenario for international trade," said , Vice Secretary General and Spokesperson of the Canton Fair and Deputy Director General of China Foreign Trade Centre.
The power of IT brings new vigor and vitality into this Chinese traditional exhibition with over 63-year history. The new-developed digital platform will be ready for a one-stop trading experience covering online promotion, business matchmaking and negotiation to buyers and exhibitors. Online Exhibitor Center enables exhibitors of the International Pavilion to upload their videos to their own live broadcast rooms, and promote their products to a large number of buyers in different regions and time zones. It also allows exhibitors to arrange a virtual booth for facilitating communication with buyers through a range of instant messaging tools and video presentation solutions.
SOURCE Canton Fair International